Press Release & Articles
Employee Spotlight

November 14, 2022

The world of Marketing is so much more exciting than Engineering
BY: IPINMI AKINKUGBE

What do you do at Sabi?

I'm a growth marketer, which is basically 4 jobs in one (a lot, I know). I handle Search Engine Optimisation (SEO), App Store Optimisation (ASO), Paid Ads and Marketing Strategy. It was tasking at first but after six years, I can do it in my sleep.

What did you study in university, and is it related to your current career?

I studied Chemical Engineering, which is far from my current career as a growth marketer. I started out as a content writer both freelancing and working part time at a company in my second year of university. Not long after, a friend of mine introduced me to affiliate marketing which is closely related to SEO so it felt like a natural transition.  

After a while I moved completely away from content writing and tried my hand at web development. This is when I learned social media management, paid ads (running of digital ads) and how to optimise websites all while still working as an affiliate marketer. It was truly a learning curve for me, there were many trials and errors when it came to website building and SEO but the process was my favourite part.

The truth is, the world of marketing was so much more exciting than engineering. The creation of strategies, branding and storytelling showed the endless possibilities around the creation of a company image and community building. I wanted to be a part of that. This is when I decided to make a career out of it.

How is Sabi different from other places you've worked?

Joining Sabi was a huge culture shock for me, coming from a company that was very hierarchical to Sabi where the organisational structure is more or less flat took a lot of getting used to.  

I was used to having cubicles as work spaces but Sabi is very open, you get to work and literally sit anywhere, people in different departments sit across from each other. The culture is very free, there is no rigid line of communication, I mean, anyone can just walk up to the CEO’s office and speak to her, it is very much open in that way.

What is the best thing about working at Sabi?

My favourite thing about working for Sabi is the culture/atmosphere in the office. We all know we have specific roles and tasks to accomplish. We help each other meet our individual, team, and company goals. Although there is a management hierarchy, everyone is treated with the same respect, whether a front-line employee taking customer calls, a back-office supervisor managing a team of IT professionals, or a Chief operating officer running an entire part of the business.

What do you enjoy most about working in Marketing?

Marketing is exciting for me because no day is ever the same! Marketing strategies are constantly changing because of our technology-driven society, allowing room for creativity. Research is also imperative to marketing, so you are constantly learning and developing as a person. Working in marketing helps you understand the driving factors for businesses and how to help them (or your own business) become more successful.

How would you describe what we do at Sabi?

Sabi is enabling the informal market with its technology and innovation, which is a big deal because this is a market sector in which most of its activities are not accounted for. Understanding the drivers and consequences of the informal economy is central to sustainable and inclusive development, as informality is critically related to how fast countries grow. Hence the importance of the work Sabi is doing. I'm intrigued at how we seamlessly cater for the needs of this market, the technology adoption strategy and how we provide for informal business needs end to end.

What value at Sabi do you most resonate with and why?

Definitely big minds. I appreciate people who think outside the box, and we have many of them at Sabi and the atmosphere is conditioned in a way that helps you innovate and think.

Describe your last 3 months at Sabi in one word

Demanding.

Other Posts
Product Updates
July 13, 2019.
Sabi unlocks new value chain across Logistics
Product Updates
July 13, 2019.
How to design a product that can grow itself 10x in year:
Product Updates
July 13, 2019.
Researching the Sabi numbers